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the
creative
heroes
award

ŠKODA Museum Conference Premises
18 March 2021

What is...

Creativity?
The creative industry?
The importance & value of the creative industry?
For many people, creativity is a vague concept that relates to the creation of original objects and ideas. The most important raw material is often knowledge, or information. ‘Innovation’ is also often mentioned in relationship with creativity.

The creative industry involves innovative or pioneering products, but also innovative production processes and business models. Creativity is more than just a useful product. The result of creativity often has a symbolic and/or societal value as well.

Creativity is crucial in realising a prosperous, sustainable and innovative society.
As a collection of various market-oriented cultural sectors – ranging from fashion to architecture and from gaming to dance – the creative industry is a source of applied creativity. The creative industry can understand complex issues and to present unexpected solutions, often using the latest technologies.

The creative industry is characterised by its dynamics: it is an excellent example of the booming network economy of Small and Medium Sized Enterprises (SME), self-employed professionals and start-ups, in addition to a smaller number of larger organisations.

The creative industry understands complex (social) issues, represents ideas, creates innovations and offers solutions that - besides serving an economic interest - serve the interest of individuals, society or the environment
The creative industry is one of the sectors with the greatest impact in the Netherlands. In 2011, the Dutch government marked the Creative Industry as one of the nine top sectors to make the Netherlands more innovative. Through companies and the input from sciences, the government invests to strengthen the sector. The aim of the Dutch Government is for the Netherlands to have the most creative economy in Europe.

This strongly links with the ambition of the Czech government to become one of the most innovative nations in Europe, driven by the Country For The Future strategy.

The creative industry is one of the fastest growing and most influential sectors of the European economy. The power of the creative industry lies in its ability to innovate and create value: creative companies develop innovative ideas, products, services, systems, strategies and working methods. They can view complex issues and societal challenges in new ways and enable the development of high- quality innovations.

The creative industry reinforces the innovative capacity of a country. With its innovative strength and imaginative power, it can connect people, activate them and give them confidence in tomorrow’s world. The sector is a vital link in providing answers to major social issues and offering a meaningful sense to new technological possibilities.

WHy
Creative
Heroes
award?

“We need more creatives in the boardrooms of big companies” 
Creative Heroes Award Netherlands 2019 Jury President Taco Schmidt
To make maximum use of the capabilities of the creative sector, it is important to expand into other sectors of an economy. Cooperation between parties within and outside the creative industry is not always self-evident, neither in terms of content nor in terms of finance. Their worlds and work practices are approaching each other slowly, but a gap remains. Relevant insights and developments from the creative sector only find their way outside the sector occasionally.

The creative sector is the engine to inject innovation into business and society. There is still a world to win to incorporate creativity on a wider scale. We believe that the Creative Heroes Award plays a key role here.

Who is a Creative Hero?

Society is changing rapidly and needs flexible, responsive professionals with skills that suit the 21st century. A Creative Hero is the embodiment of the positive impact that has been realised. We believe that by rewarding the leading person, we reward the source of the new status quo or these people’s courage to stand up for a change in this world.

What is Impact?

Do the activities (now or soon) of the creative hero result in a change that represents a new positive status quo for people, the environment or society?
In addition to an economic interest (a new status quo must have a solid business case to have the right to exist), a new status quo must also serve people, the environment or society.

Nom

inees

Who will be the nominees for the Award categories?
The Creative Heroes Award focuses on creativity that results in a tangible solution. A solution can be a physical commercial product, but also a digital product, a service, a building or a group movement.

Categories

1 : 1 Award: Impact on a personal scale

1 : 1,000 Award: Impact on a local scale

1 : 100,000 Award: Impact on a regional scale

1 : 1,000,000 Award: Impact on a national scale

1 : 1,000,000,000 Award: Impact on an international scale

PARTNERS

Platinum

ŠKODA AUTO
IMPACT HUB

PARTNERS

Shell Czech Republic
TMF Group
In cooperation with
the Netherlands EMBASSY
BECOME A PARTNER
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